Simplymedia - eMarketing - Mobile Marketing

MOBILE MARKETING

Simplymedia delivers reliable, carrier-grade, mobile multimedia solutions that create new business opportunities for mobile service providers. Our solutions enable mobile service providers to increase traffic and revenues through a variety of multimedia value-added services, including rich media adaptation, transcoding, optimization, super distribution, mobile viral marketing, mobile advertising and security.

As mobile data services, such as messaging, content download, video streaming and others converge, Value Added Services provisioning becomes more challenging every day, mobile service providers are struggling to maximize user experience while maintaining quality of service, as the matrix of services, handsets, networks, and content grows ever more complex.

Solutions from SimplyMedia enable rapid introduction of more multimedia content and services, ensuring that more multimedia content is delivered to the widest variety of handsets.

Mobile Marketing via MMS

Brands are delivering promotional content such as mobile music to mobile games to drive consumer engagement. This mobile content is delivered via MMS (Multimedia Message Service). Brands are also leveraging consumer generated content. A good example of this is Motorola ongoing campaigns at House of Blues venues where the brand allows the consumer to send their mobile photos to the LED board in real-time as well as blog their images online.

Mobile Marketing via Bluetooth

The rise of Bluetooth started around 2003 and a few companies in Europe have started establishing successful businesses. Most of these businesses offer "Hotspot-Systems" which consist of some kind of content-management system with a Bluetooth distribution function. This technology has the advantages that it is permission-based, has higher transfer speeds and is also a radio-based technology and can therefore not be billed (i.e. is free of charge).

	Mobile Marketing via Infrared
	Infrared is the oldest and most limited form of Mobile Marketing. Some European companies have experimented with "shopping window marketing" via free Infrared waves in the late 90s. However, Infrared has a very limited range (~ approx. 10cm - 1meter) and could never really establish itself as a leading Mobile Marketing technology.

User Controlled Media

Mobile marketing differs from most other forms of marketing communication in that it is often user (consumer) initiated, called Mobile Originated (or MO) message, and requires the express consent of the consumer to receive future communications. A call delivered from a server (business) to a user (consumer) is similarly called a Mobile Terminated (or MT) message. This infrastructure points to a trend set by mobile marketing of consumer controlled marketing communications.