Simplymedia relies on high-availability (HA) database solutions for business-critical applications with dynamic data content such as data warehouses, e-commerce applications, financial systems, supply-chain management, and business intelligence systems. Downtime costs can be significant.

Even an hour of downtime might result in losses of millions of dollars and significant costly public relations exposures for Internet-based applications. To date however, ensuring 24x7 availability for these applications comes with high overhead, including redundant systems and a dedicated IT staff.